The Facebook group problem: why word of mouth is not enough for postpartum care.

Make It Stand Out.

You know the 11pm scroll.

Posting in a group asking who is good for pelvic floor, or back pain, or anxiety that does not quite feel like anxiety. Getting twenty-six replies. All different names. Some with a suburb, some without. No way to know which of them actually understands what a postpartum body has been through.

You pick one. You hope.

Word of mouth is well-meaning. But it is not vetting. A recommendation from a friend tells you that practitioner helped that friend, in that specific situation, at that specific point in her recovery. It does not tell you whether they understand abdominal separation, or perinatal mental health, or what pregnancy and birth do to a pelvic floor. It does not tell you whether your body — and everything it has been through — will be something they know how to work with.

The gap is not in the generosity of other mothers. It is in what anyone can reasonably know from their own experience.

Postpartum-informed is a specific standard. It means a practitioner has done the work to understand what the postpartum body needs — not just in general, but in detail. The physio who knows that abdominal separation changes everything about how you carry load. The counsellor who understands that matrescence — the identity shift that comes with becoming a mother — is not the same as postnatal depression, and that both can be present at once. The nutritionist who knows that your body has been depleted in specific ways by pregnancy and breastfeeding, and builds toward that.

That standard is not automatic. It is earned. And unless someone is asking those questions before they recommend, you cannot know whether the name in the comments meets it.

You deserve more than a list of names and a hope. You deserve a referral you can trust.

That is what June is built to be. Join the waitlist — link in bio.